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The pepper greenhouse is no less striking. Pleun van Malkenhorst, who runs it for another of Fresca’s partners, Rainbow UK, and is also Dutch, uses a bicycle to monitor its 20 acres. Pepper plants are not as flexible as tomato vines, so they have to be grown vertically not horizontally – 260,000 plants towering 12-13 ft upwards and festooned like Christmas trees with green, red, yellow or orange fruit. Van Malkenhorst plucks one off. He munches it like an apple as he explains how his wife works in a farm shop and continually hears customers describing Thanet Earth’s produce as chemically induced or somehow unnatural. It is a myth that peppers grown outside are tastier or healthier, he says. 'Ours are absolutely better because we can put energy into the fruits and get maximum sugar development in them. What we do here is 100 per cent focused on taste and quality.’
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